Moore, DOES YOUR MARKETING SELL?

Ian Moore, DOES YOUR MARKETING SELL? The Secret of Effective Marketing Communications
Nakladnik NICHOLAAS BREALEY PUBLISHING London 2005
Meki uvez. 278 stranica.
Knjiga je na engleskom jeziku.

Does Your Marketing Sell? brings together in one practical and visually attractive guide a new marketing philosophy. The old AIDA model -attention, interest, desire, action - doesn't get the results. Ian Moore has developed a new model - one which is simple, memorable and user-friendly - and is built on the astonishingly oft-overlooked principles of salesmanship. His New (navigation, ease, wording) AIDA concept includes clear details on how your customers interact with marketing and gives easy to follow advice on everything from simple navigation to correct language use which are proven to increase campaign results.

Ian Moore is a founder of the award-winning Blue-Chip Marketing Consultancy and has worked for global names such as Kimberly-Clark, Cadbury-Schweppes and Lloyds TSB. He continues to create campaigns at the marketing coal-face for a range of national and multi-national companies as well as training and writing on the subject of effective marketing communications. He is a winner of the ISP Grand Prix for Best UK Promotion and Best European FMCG Campaign for the Kleenex Hayfever Survival Kit, as well as a further 50 industry awards ranging from, Best Copywriting to Most Innovative Campaign. He is currently a Creative Consultant specializing in training staff in the development of effective marketing communications, helping people to understand how they will work and why they will sell. He has a monthly column in Incentive Business magazine.

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